harnessing-the-power-of-minerals

Consumers looking for holistic health in functional foods and beverages with ingredients to support their mental health, relieve stress and stay hydrated.

(HAIFA BAY, ISRAEL), July 16th, 2023 – Consumer demand for holistic health in functional foods and beverages has reached new heights, with individuals seeking ingredients that support their mental health, relieve stress, and promote hydration. Gadot, a leading provider of minerals, is excited to showcase its innovative solutions at the IFT FIRST ANNUAL Event and Expo, Booth S3436. With a focus on minerals such as magnesium citrate and other citrates as calcium, zinc, sodium, and potassium, Gadot aims to empower consumers to achieve optimal well-being.

According to a Mintel Report on Innovation in Functional Food Drink 2022, 42% of US adults desire food and drink products that contribute to both their mental and physical health. This proactive approach to healthy living has sparked a surge in demand for functional food and drink across all age groups, with millennials and Gen Z consumers showing the highest engagement.

Holistic Health: embracing magnesium for mental and physical well-being

Gadot recognizes the growing interest in mental health and the demand for functional foods and beverages that address this category. As a leading ingredient, magnesium citrate offers versatility in supporting mental health. Gadot's CEO, Ohad Cohen, emphasizes the company's commitment to meeting this demand by adapting production processes to ensure an adequate supply of magnesium citrate. “With its high bioavailability, magnesium citrate is ideal for formulating fortified foods and beverages that promote mental well-being. Gadot's expertise and tailor-made solutions enable food technologists to overcome the challenges associated with incorporating minerals into their formulations, particularly in beverages, nutraceutical applications and gummies.”

The Mintel report highlights that the COVID-19 pandemic and economic crisis have amplified the need for mental health supplements and fortified foods. Consumers are actively seeking personalized choices that maximize positive benefits while scrutinizing ingredients and processes that may be detrimental to their well-being.

Hydration: Unleashing the Power of Citrates for Optimal Fluid Balance

Maintaining optimal fluid balance is crucial for overall health, and consumers are increasingly prioritizing hydration. In addition to water intake, minerals play a vital role in achieving this balance. Calcium, magnesium, zinc, sodium, and potassium are essential electrolyte minerals that contribute to fluid balance within the body. Gadot specializes in citrates of these minerals, which offer excellent bioavailability and ensure efficient absorption and utilization.

Integrating calcium, magnesium, zinc, sodium, and potassium citrate into daily routines helps individuals replenish lost electrolytes, particularly during physical activity, periods of high stress, or excessive sweating. By supporting optimal hydration, these minerals facilitate efficient nerve impulses, muscle function, and overall well-being.

Immunity: Driving Innovation in Food and Beverage with Zinc

The need for enhanced immunity continues to drive innovation and new product development in the food and beverage industry. Among the leading ingredients in this category is zinc. Gadot recognizes the importance of zinc in supporting immune health and offers advanced solutions for incorporating this essential mineral into various applications. By leveraging Gadot's expertise and highly bioavailable zinc citrate and gluconate ingredients, food and beverage manufacturers can develop products that cater to consumers' desire for improved immune function.

Visit Gadot Booth S3436 at the IFT First ANNUAL Event and Expo to Explore the Power of Minerals

About Gadot:

Gadot is a leading manufacturer of minerals, specializing in advanced solutions for the food, beverage, and nutraceutical industries. Gadot is approaching its 60th anniversary, delivering highly bioavailable ingredients, including tailor-made solutions, soluble minerals, and ingredient base blends.

Gadot´s portfolio includes an array of ingredients including magnesium, calcium, zinc, potassium, and sodium in different forms, such as citrates, gluconates, phosphates, and bisglycinates, and continues to expand its offerings based on market demand.

Gadot offers tailor-made solutions to overcome formulation challenges. With a commitment to quality and innovation, Gadot empowers brands and manufacturers to develop functional foods and beverages that support mental and physical well-being, hydration, and immune health.

For more information, visit www.gadotbio.com or contact Eva Criado, marketing manager at [email protected].

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